Puan Sri Chelsia Cheng beat the gong to mark the launching on 4 December 2010.
Entertaining perfomance by the children of Yayasan Maha Karuna, accompanied by Puan Sri Chelsia Cheng.
Parkson Cares Educare 2010 was launched by Lion-Parkson Foundation Chairman, Puan Sri Chelsia Cheng and Chief High Priest of Malaysia, Venerable B. Sri Saranankara Nayaka Maha Thera on 4 December 2010 at Parkson OUG. Collection bins were provided at Parkson stores nationwide until 6 January 2011, for the public to drop their contribution of school essentials such as school bags, uniforms shoes etc to be distributed to the needy.
On 18 December 2010, Puan Sri Chelsia Cheng handed over Parkson’s collection to Venerable B. Sri Saranankara Nayaka Maha Thera, who also received donations by other corporate bodies for distribution to the needy school children at Sri Lankan Temple, Sentul on 19 December 2010.
This is the 10th consecutive year Educare is jointly organized by Siri Jayanti Association and Yayasan Maha Karuna assisted by Parkson Corporation and Lion-Parkson Foundation, to benefit 8,000 needy students from 300 government schools, orphanages and NGOs. Todate the programme has helped 32,900 poor students. | 
Bagloads of school essentials to be deposited into the collection bins provided at Parkson outlets.
Ven B. Sri Saranankara prenting a token of appreciation to Tan Sri Willam Cheng.
Ven B. Sri Saranankara (centre) receiving Parkson's collection from (left) Tan Sri William Cheng, Puan Sri Chelsia Cheng, Parkson GM - Operations, Mr Loh Chai Hoon and Parkson Senior GM - Merchandising, Mr Raymond Teo.
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