KOTA BHARU
A brand new Parkson department store was opened in Kota Bharu’s largest mall ‘Kota Bharu Trade Centre (KBTC)’ on 15 August 2009, offering a wider range of lifestyle merchandise to serve the shoppers in Kelantan with an array of international and local brands.
Parkson KBTC occupies 100,000 sq ft, spanning 3 floors and carries over 350 brands of merchandise, including 40 brands which are new and exclusive to Parkson KBTC such as Polo, Timberland, EGG, Mint, Santa Barbara, XIXILI, Hilly, Loyal Green and many more.
Parkson KBTC also carries a wide selection of cosmetics & fragrances, women’s shoe, handbag and accessories from Estee Lauder, Lancome, Kate Moss, Giorgio Armani, URS, Nichi, Tiffany; new fashion labels consisting of men’s and sports apparel, men’s shoes and luggage from Alain Delon, GMV, Valentino Rudy, Oreef, Camel Active, Hush Puppies and Elle Paris.
Parkson’s Marketing & Merchandising General Manager, Mr Raymond Teo said the new Parkson KBTC helps to add glam and thrill to the retail and tourism market in line with the East Coast Economic Region’s development plan to position Kota Bahru to serve as the principal East Coast cross-border trading and tourism centre. | KOTA KINABALU
The opening of Parkson at 1 Borneo on 17 August 2009 is Parkson’s 2nd outlet in Kota Kinabalu and the 7th in East Malaysia. The outlet is the new anchor tenant of 1 Borneo with a retail space of 113,000 sq. ft. spread over 2 floors of shopping paradise.
Parkson 1 Borneo offers an extensive range of luxurious merchandise from designer labels to household items, from cosmetics and fragrances to footwear and many more to satisfy shoppers’ needs.
Parkson’s Chief Operating Officer, Mr Toh Peng Koon said, "As a ‘Fashion Lifestyle Family Department Store’, we continue to differentiate PARKSON through the best service development and latest merchandise selection to meet shoppers’ needs. We must constantly be innovative in offering attractive value added retail propositions to our shoppers in order to remain relevant. Parkson 1 Borneo will be no different. It’s also an important step towards our strategy of growing market share." |