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Parkson Retail Group Limited

 
CORPORATE PROFILE
From 2010 Annual Report
Parkson Retail Group Limited (the "Company") is one of the few nationwide department store chain operators in the People’s Republic of China ("the PRC"). The Parkson brand was introduced to the Beijing market in the early 1990’s and has now expanded to cover 30 major cities across the PRC market. Through the Company’s subsidiaries, jointly controlled entities and associate (hereinafter collectively refer to as the "Group"), the Group now operates 46 stores of which 40 are self owned stores and 6 are managed stores.

Localisation and consistent market positioning is the key strategy for the continuous growth and success of Parkson. We are tailoring our merchandise assortments, brand mix and floor space allocation on a store-by-store basis to better serve our targeted middle to middle-upper end consumers in every city that we operate. The Group offers a wide range of internationally renowned brands of fashion and lifestyle related merchandises focusing on four main categories of merchandise namely, Fashion & Apparel, Cosmetics & Accessories, Household & Electrical, and Groceries & Perishables, targeting the young and contemporary market.










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